2.8.18: Millennials Prefer a Personal, Values-Based Approach to Fitness
If you pay attention to the news, you know Millennials are a hot topic. Comprising 25 percent of the population and representing $200 billion a year in spending ability, they’re also highly culturally influential. Fitness is just one industry that has felt a major Millennial impact. This group isn’t interested in the fitness trends of the past and are forging a new path to health and wellness.
Millennials have created a more personalized approach to fitness that encompasses the values of their generation. They are well-informed and always on the hunt for fresh, new (Instagrammable) trends in which to participate. Community and connectivity are paramount – as Millennials build friendships online and IRL that extend to health and wellness. A busy tribe, they are overscheduled and looking for convenient ways to stay fit and eat clean – often using technology to achieve these goals. Millennials think of health more holistically than Gen X or Boomers – it’s not just weight loss, it’s a happy and healthy 360-degree lifestyle approach.
Millennials’ values and unique approach to health have fostered the growth of innovative fitness movements, health-focused stores and restaurants, and alternative medicine. Leading the pack of trends are shorter, full-body workouts that are also fun – like the Flashfit App!
Instead of spending a grueling hour on the elliptical machine, Millennials have packed workout classes that regularly switch exercises or use HIIT like Zumba, SoulCycle, and CrossFit. Millennials prefer personalized, alternative workouts that are customizable, fun, and social over rigid gym memberships and mandatory daily attendance.
As a group, Millennials are redefining fitness and changing how the next generation will view health. Their preferences for fun, personalized workouts, and holistic wellness have driven trends that will affect us all.
Apps like Flashfit can help you effortlessly integrate activity into your hectic day. This fun-to-use app provides aerobic and strength-building exercises in one-minute bursts that you can do anywhere. No special equipment needed – just your phone and positive vibes.
Sources: Huffington Post, Mind Body Green